Since 2010, Instagram has proved itself to be the quickest growing social media platform around! Provides a user base of around 300 million and that is set to rise further. So how come this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it should be. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to the own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation like this is the cause buy instagram likes‘s sudden growth.
What’s all the fuss about?
Instagram is the ideal app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it works extremely well daily, this tends to make a loyal and highly active member.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking to advertise on social media marketing. With high usage, there will be increased interest in advertising on the app. However, competition always be ripe and businesses may have to find creative ways to out compete their rivals in the visual regarding social movie.
How can you use it for Marketing?
Of course, if you would to employ this to market your company or a product, the other must consider how. This really is a visual platform and thus products are developing general for you to market that services. But services aren’t impossible to advertise on the app, finding exciting solutions to bring your your service will catch the eye of the Instagram worker.
Hashtags tend to be used on Instagram and having in on trends and starting your own is a sure method to engage an audience, within a similar strategy to Twitter. However, one end up being careful to check the hashtag to the visual content you provide, so it isn’t as simple as other apps that make use technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for one mobile data, hungry group. Only new and fresh content will attract attention.
Finally, Instagram stories would certainly be a great solution to personally engage your audience, lasting only 24 hours. Stories should be did in the past keep buyers updated daily on company is and reveal behind the scenes content to create the user feel as if they are part with the company.
Instagram can be used to push almost anything, with a resourceful mind using a committed team, you can produce quite the excitement around your brand!
With a young, educated audience using the app on their mobiles daily, one are only able to predict sustained growth and loyalty by reviewing the users. Just about be increasing opportunity utilize this app for business purposes as well as the advice on this writer is actually get in while its hot! It will only get bigger so have the current market before it gets even more crowded.